Fritz Storm - Coffee Mentor

Based on his background and experiences, Fritz Storm has for more than a decate created finalists in the WBC. Fritz is one of the most recognized mentor/coaches in the world right now, and the list of students is impressive, one of the reasons for this success lies in his philosophy around the training.

The philosophy behind Fritz' results are, as many things here in life, pretty simple. He try to look into each single individual he work with, to understand the person and then maximising that persons behaviors and skills as much as absolutely possible. To go from the inside, the thoughts, the believe and take it all the way to the outside. When this is achieved then there is a chance for a barista, or a company to be impressive.


Have a look at the achievements on the next page to see the list of results from Fritz Storm over the history of the WBC.