Fritz Storm – Coffee Consultant
Being a part of the specialty coffee movement since its beginning in the mid 90th. Becoming the World Barista Champion, and now mentoring some of the best baristas in the world, being a part of the WBC/WCE organisation for more than 13 years. Fritz Storm is equiped with a deep knowledge around the coffeeworld. This gives him a unique possibility as a consultant to the coffee business in relation to new development as well as strategic planning and execution.
To the Roaster:
The company has several years experience in working with, small-, medium- and big roasters in:
– Evaluating existing coffee range, comparing it with the world level.
– Finetuning existing coffee range.
– Creating new coffees and blends to prepared for the future.
– Designing new coffee-concepts
To the shop owner:
Let Fritz Storm have a look at your shop, café, restaurant or chain and get advice on how to start or improve your coffee business and concepts, all the way from:
– The selection of coffee
– Bar flow
– Coffee concept/menu
– Education and training
Strategic planning og the shop/chain. What direction do you want to take and what are the consequences by doing it.
To the machineproducer:
Are you interested in getting advice on your existing product range, do you want to discuss future ideas around your products or new innoative ideas, then let Fritz Storm have a look.